30
2022-08
In this day and age, how should the hardware industry operate to "live well"?
Article 1: Expand channels
Or are there many people guarding their own acre and three-point land, hoping that the store can be maintained by the natural flow of people in the store, but you don't want to go up? Big brothers, big sisters! What era is it now? Digital age! Internet age! Combine online and offline! Online: Customers who are convenient for decoration, DIY and relatively low after-sales requirements like to shop online. Offline: The industrial level prefers brick-and-mortar stores because they believe that physical stores are more secure after sales. Doesn't this combination bring horizontal customers together? Since the cost of doing an online store is so low, and some platforms even have perfect settlement services, why not choose an affordable channel?
Article 2: Integrate resources
Many hardware stores start with a single product and then add new products based on customer responses, such as the House of Pneumatic Tools, the World of Welders, the Power Tool Store, etc., even now you can still see the street on it. In front of the store, you can see that they have at least one wall in the store with their old products hanging on it, which reflects the question, will there be many peers in such a store category? Is the model adequate? So what are their best-selling products? What is a competitive product? Therefore, it is very important to integrate resources!
Honghao hardware
